We usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like.My hope is that some of you will see this story and avoid making the same kinds of mistakes.

One such incident begins with a referral. In particular, I was told about a company in our area that needed some help improving their visibility on Google. Contrary to what some business people think and SEO/Web vendors promote, search engine optimization isn’t a viable online marketing strategy sitting out on its own. Getting traffic to your website is certainly important, but only if it’s the right visitors who are coming to your pages and you have a thoughtful lead generation plan in place to secure their interest.

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