Today’s marketer knows it’s not necessarily about one or the other, but rather finding the right balance between quality content and the quantity of content you produce. In a perfect world, you would spend time researching and writing each post and when you published it, everyone would find it online. You would consistently publish content that your audience enjoys reading. Now that sounds like a noble goal, but is it realistic?

In order to achieve that success online, you can do it, but it takes both quality and quantity. Producing quantity gets you visibility; producing quality helps turn those views into leads and customers.

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