The term “metrics” is one that is bandied about in the digital marketing landscape, and in the context of checking your search engine optimization (SEO) progress, there is rationale behind it.
Metrics are a means of gauging the benchmarks that you need to use against the targets and objectives you are attempting to achieve.
It is one thing to begin an optimization campaign to grow your brand online, but what is the point if you are unable to understand if you are succeeding, failing or hitting a plateau?
Let us help you run those important diagnostics.
Keyword analysis is the bedrock of gauging SEO health. By tapping into Google Analytics, you can understand where your terms are situated for competition, for average monthly searches, for impression share and other details. The decision will be subjective, but common sense solutions should emerge from these listings.
Domain Authority (DA) Rating
Your Domain Authority (DA) is a concept that is relatively fresh in SEO Australia circles, but it is an algorithm that attempts to make sense of a convoluted process. Whilst there are simultaneous scientific details occurring behind the scenes, this Moz developed system offers your website a rating out of 100. It takes into account a myriad of factors, but works to reflect your results page in the most transparent way possible. Run your URL through Moz and see what your DA score currently sits at. You ideally want this to be as close to 100 as possible, although that might not be possible in some circumstances depending on your niche and resources.
Quantity and Quality of Links
Both inbound and outbound links are tools utilized by SEO experts to earn a foothold in the market and to secure a network of peers and industry professionals. These backlinks that are highlighted need to derive from authentic sources who have a solid brand reputation from consumers and search engines alike. If you are only linking to obscure references and page blogs that hold little currency, then that will be reflected in your search engine results page (SERP). You have to hit a healthy threshold with inbound and outbound links, one of which you have greater control of and can use as leverage to entice inbound links coming to your domain.
If there is a successful SEO campaign that is running without the website being mobile compatible, we are yet to see it. Having your website translate to the smartphone market is imperative, because it is a niche that holds a majority of web use over desktop users. That volume illustrates why you need to have your data markup running at its most efficient and to ensure that iPhone, Samsung Galaxy and Blackberry users have an equally enjoyable experiencing scrolling through your individual pages. This is a check that is free and offers a comprehensive report within seconds. Take advantage.
Social Media Shares/Signals
Social media shares might not be top of the agenda when it comes to understanding SEO progress, but for being a brand that is talked about and utilised online, it sure does help. Have your social widgets available online and have a tracker to record their progress, including Instagram, Facebook, Twitter, YouTube, LinkedIn, Google+, Snapchat and others.
There are many other metrics that are included if you want to tap into the progress of your SEO endeavour. From pure page view count to utilisation of keywords in selected areas to non-branded traffic, the tools are there at your disposal. The best tactic though to keep abreast of your momentum is to regularly run updates in these fields, because that will let you know if you are heading in the right trajectory, or if you need to change course.